To commemorate the 2010 FIFA World Cup™, adidas’ 9th annual FANATIC soccer tournament in New York City was taken global with a new name – adiCup, 2010 FIFA World Cup™ edition.
A special edition adiCup 2010 Consortium pack has been created for each of the host cities, including a soccer jersey, bag and a Votary trainer in honor of the games. Consortium represents adidas’ top tier footwear concept, focused on exclusive and limited edition product creations, and is distributed through select premium streetwear boutiques worldwide. Featured designs will include a Japan pack from MASTERPIECE x houyhnhnm, a Germany pack from No74 x Highsnobiety.com, and a UK pack from No6 x EXIT Magazine, all to be released on Saturday, June 12th. A USA pack from UNDFTD x arkitip Magazine will release near end of July. A South Africa Final Pack, “46664″ as in the prisoner number of Nelson Mandela, will also be released in mid-July with proceeds benefitting Mandela’s 46664 foundation. 46664 is the global fundraising vehicle for the Mandela charities designed to inspire individual and collective action towards a better world for everyone. The 46664 Pack will contain a soccer jersey, bag, an official Tango gameball and boot.
Here are the first 3 releases that will be available at MAJOR on Saturday, June 12th:
UK Pack by No. 6 x EXIT Magazine:







Germany pack from No74 x Highsnobiety.com:






Japan pack from MASTERPIECE x houyhnhnm:






Each package will be sold together as shoe, bag and jersey combination only. To ensure that you get your desired sizes in both the shoe and jersey, we recommend that you arrive early.