For our first Black Friday event, we really thought about what our customers want, and what the expectations are.

Being more nocturnal than early birds ourselves, we wanted to make this event more about the Midnight, since we’ve always done the midnight release events at the store.

So here is the final decision, we are starting the sale at midnight on Thursday, after you spent enough quality time with your extended family, after you ate enough turkey to last you for another year.

At midnight, we are releasing the long-awaited Jordan Spizike in White/Grey/Black. These come in men’s sizes, kids (Grade School) sizes, and toddler sizes. Along with the Spizikes, there will be a matching Spizike T-Shirts for the first time. Also releasing at midnight are: Jordan Melo M4 in 3 colors. The launch model M4 in Black/University Blue/Maize, along with DC/Baltimore exlcusive limited releases Black/Eggplant colorway & Black/Gold colorway are all releasing at MAJOR.

Also from 12 midnight to 3 am, we are offering buy 1 item at a regular price (any item), and get the 2nd item of equal or lesser value, for half-off regular price (some items excluded). Almost everything is included in the half-off offer, except for brand-new releases, and select items that are not approved for discount by the manufacturer. For example, you buy the new Spizike at regular price, you can get an in-stock sweatshirt for half-off.

From 10 am to 10 pm on Friday, we are extending this sale, along with some added in-store only specials (for example, all past season items from a certain brand will be half-off for 2 hours).

Don’t forget to sign-up for the new e-mail/text/IM mailing list, so that you can get surprise announcements, and special offers.

Happy Thanksgiving!