Sat 12 Apr 2008
Under the direction of Sheldon Donnell, adidas has come a long way this year from being a guaranteed, but distant, 2nd place finisher to Nike in premium athletic footwear category. These days, adidas is more strategic, style-friendly, and culturally relevant in the US, like it never has been before. The latest projects from the 3 stripes show the promise the brand has for the future:
First up, Superstar Jam Master Jay Tribute:
Jason Mizell, a.k.a. Jam Master Jay (R.I.P.), was not only 1/3 of the pioneering rap trio Run DMC, but also an early influencer in style. It was Jason who introduced Joey (Run) and Darryl (DMC) to rocking leather jackets, and shelltoe adidas sneakers with no laces. Years later, while Run jumped ship from being the adidas guy to running Run Athletics brand with his brother, Russell Simmons, Jay kept his loyalty to adidas, and was always seen rocking adidas kicks.
In honor of JMJ’s life, adidas has released the Superstar JMJ Tribute. MAJOR is honored to be carrying the shoe that bears the name and image of a true pioneer.
Next up, we have a new updated version of Stan Smith, it’s Stan Smith 2.5 Comfort, which features an autoclave sole unit, along with clean velcro enclosure for that easy access during the warm weather. Equally great from the streets of DC to the streets of Miami, or the Bay, this is definitely not the old Stan Smith, but the updated symbol of luxury from adidas.
Finally, from the highly acclaimed Tournament Edition Series of most authentic tennis retros, we present the Nastase.
All available now @ MAJOR, and Jam Master Jay apparel is coming soon!